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Egoscue Interview with Brian Bradley on ESPN Radio

Brian Bradley, Vice President of Egoscue, was featured in an interview on ESPN Radio in San Diego earlier this month. He gives an awesome explanation of The Egoscue Method, how it came about, and what it can do for you! Check out what Brian has to say:



If you’re new to Egoscue and want to be pain free, you can download our Four Free E-cises and start your journey today! As always, email me if you have questions, or if you’d like more info about The Egoscue Method, and how it can help you!

QUESTION: What was your main takeaway from Brian’s interview?

Don’t be an Optimist: The Stockdale Paradox

Girls can do anything!

Up until yesterday, I had no idea who Admiral Jim Stockdale was and had never heard of the Stockdale Paradox before. But now that I have heard of Admiral Stockdale and his Paradox, I can’t stop thinking about it. More importantly, I can’t stop thinking about you and how it applies to your current situation.

Allow me to introduce Admiral Stockdale to you, through the words of Jim Collins and his book Good to Great, from which this excerpt was taken:

The name refers to Admiral Jim Stockdale, who was the highest-ranking United States military office in the “Hanoi Hilton” prisoner-of-war camp during the height of the Vietnam War. Tortured over twenty times during his eight-year imprisonment from 1965 to 1973, Stockdale lived out the war without any prisoner’s rights, no set release date, and no certainty as to whether he would even survive to see his family again. He shouldered the burden of command, doing everything he could to create conditions that would increase the number of prisoners who would survive unbroken, while fighting an internal war against his captors and their attempts to use the prisoners for propaganda. At one point, he beat himself with a stool and cut himself with a razor, deliberately disfiguring himself, so that he could not be put on videotape as an example of a “well-treated prisoner.” He exchanged secret intelligence information with his wife through their letters, knowing that discovery would mean more torture and perhaps death. He instituted rules that would help people to deal with torture (no one can resist torture indefinitely, so he created a step-wise system–after x minutes, you can say certain things–that gave the men milestones to survive toward). He instituted an elaborate internal communications system to reduce the sense of isolation that their captors tried to create, which used a five-by-five matrix of tap codes for alpha characters. (Tap-tap equals the letter a, tap-pause-tap-tap equals the letter b, tap-tap-pause-tap equals the letter f, and so forth, for twenty-five letters, c doubling in for k.) At one point, during an imposed silence, the prisoners mopped and swept the central yard using the code, swish-swashing out “We love you” to Stockdale, on the third anniversary of his being shot down. After his release, Stockdale became the first three-star officer in the history of the navy to wear both aviator wings and the Congressional Medal of Honor.

How on earth did he deal with it when he was actually there and did not know the end of the story?”

“I never lost faith in the end of the story,” he said, when I asked him. “I never doubted not only that I would get out, but also that I would prevail in the end and turn the experience into the defining event of my life, which in retrospect, I would not trade.”

Finally I asked, “Who didn’t make it out?”

“Oh, that’s easy,” he said. “The optimists.”

“The optimists? I don’t understand,” I said, now completely confused given what he’d said earlier.

“The optimists. Oh, they were the ones who said, ‘We’re going to be out by Christmas.’ And Christmas would come, and Christmas would go. Then they’d say, ‘We’re going to be out by Easter.’ And Easter would come, and Easter would go. And then Thanksgiving, and then it would be Christmas again. And they died of a broken heart. This is a very important lesson. You must never confuse faith that you will prevail in the end–which you can never afford to lose–with the discipline to confront the most brutal facts of your current reality, whatever they might be.”


Let that sink in for a second, folks. The Stockdale Paradox states that you have to have faith that you will prevail in the end, regardless of the difficulties, and at the same time, must confront the most brutal facts of your current reality, whatever they might be.

Herniated disc? Yes…but you will prevail.

Degenerative hip? Yes…but you will prevail.

Torn meniscus in your knee? Yes…but you will prevail.

Chronic, debilitating migraines? Yes…but you will prevail.

I don’t know when you’ll prevail, and I would caution you against setting a timeline…but you will prevail. Stay the course. Trust the system. Believe in your body’s innate, amazing, remarkable ability to heal itself…and you will prevail.

By Easter?

By Thanksgiving?

By Christmas?

Perhaps. But, perhaps not.

That’s not for either of us to say. It is our job, however, to confront the brutal facts yet retain faith that you will prevail in the end.

If you’re looking to start the process, if you’re looking to find a little faith, take a second and download our Four Free E-cises and get started today. I don’t know when your journey will end, but I do know that it can start today.

QUESTION: What are your thoughts on the Stockdale Paradox?

The Unexplainable Improvement

enjoy life

I HAVE to share an email I received from a client last week. It made me so happy to read about her progress! I’ve known Nicole for years now but only recently started working with her. Wait until you read what her doctor’s office said!

Hi John!

I am still at it daily with my e-cises. I wanted to share a quick story with you from my follow-up appointment with my back doctor this week. It was my 6-month check up from my shots last December. After reviewing my MRI, his PA came into my room and went over their ‘next steps’ they would like to recommend. I explained to her that my pain was manageable and that I was not really looking to have further treatment at this time. She explained that the size of my disc that slipped is so large, and with the proximity to my sciatic nerve, they are not sure how I can function. She also pointed out arthritis between L2, L3 – L3, L4 – L4, L5 as contributing factors. Apparently, the fact that I can hop in the car, drive to their office, and walk in to my appointment is unexplainable to them. She said most people with my physical circumstances would be on disability and have difficulty even walking until surgery was performed to remove the portion of the disc that was not where it is supposed to be. She recommended I get nerve testing for a nerve block and follow-up with a surgeon sooner than later. I told her that I was doing stretches and specific movements through an Egoscue clinic, using my essential oils, and praying for continued healing and the strength to work through this every day. She countered that nothing I just stated would explain my high level functioning, with everything that is going on in my lumbar spine. So I just smiled nicely and told her it is working for me and that I don’t really require an answer as to why that is. While I was disappointed in finding out about the arthritis, that was new news, I am overcome with thankfulness in regards to your help in achieving this. And I really don’t mind being ‘unexplainable’ – it wouldn’t be the first time!! :-)

Have a great day and thank you again!!


This is one of my favorite emails, EVER. I love that the PA stated that “nothing” would explain why Nicole is moving around and NOT on disability! What a great testament to Nicole’s decision to not accept her current condition as her health destiny. An earlier message from Nicole stated that she was getting ready to go on a bike ride with her son, something she hadn’t done in years. While I think it’s cool that she’s “unexplainable,” I’m more excited for her to be getting her life back: jumping in the car, sitting without pain, riding bikes with her son. She’s actually living again!

I’m so proud that Nicole, who has battled this issue for years, trusted the process and got herself out of pain. She got her life back. It wasn’t me giving it to her. She knew it was finally time to take responsibility and take action, and that’s exactly what she did. Way to go, Nicole! Keep up the great work!

If you’re ready to take action and take control, be sure to download our Four Free E-cises to begin your journey today!

QUESTION: What have you been told about your current condition?



Pregnancy Pain Exercises



Ok, moms…it’s time to give you credit (and give a little help to you expecting-moms)! Childbirth is, hands-down, one of the most difficult things a woman’s body will ever go through. From just getting pregnant, to carrying the baby for 40 weeks, to the delivery process, it’s a continual journey on an up-and-down road. I’ve always said that any woman who delivers a baby is WAY tougher than me. And for those of you who have delivered more than one? You’re so far out of my league it’s not even funny!

Kudos to you all who have done it. For those of you who haven’t experienced childbirth, I don’t want to scare you away from it. It’s not something that is to be feared. In my opinion, it’s one of the coolest things your body will ever experience. It’s fascinating to me how the body works, how it prepares for delivery, and how it gets through the delivery process.

That being said, musculoskeletal dysfunction can wreak havoc on a pregnant woman (or non-pregnant woman, for that matter). Most of you go from being very sedentary (with your deep stabilizing/pelvic muscles lying dormant), to being pregnant (which requires an extreme amount of pelvic function), in about as much time as it takes a Ferrari to reach 60 MPH. While some women can handle that jump, most women comment that they’re “having a difficult pregnancy,” end up on bed rest, or battle low back or sciatica pain throughout most of the gestation period. Some of you have fought all of those things…and more.

So today, I want to put some tools in your tool belt. I want to give you some e-cises that are suggested by Pete Egoscue in Pain Free for Women and also my wife, Carrie, who has been through 3 full-term pregnancies as well as one early miscarriage. The following e-cises will help balance out your pelvis, get the proper muscles working at the proper time to support and stabilize you, can be done at any point during the gestation process, and will keep you pain at bay! Be sure to do them daily, and follow them in order. If you have pain during an e-cise, simply eliminate it from the routine.

QUESTION: What felt different after doing this e-cise menu?

Let’s Go Dancing!

How many of you read the title of this post and thought Yeah right…?

If you’re struggling with chronic pain it’s easy to get discourage with all that you “can’t” do anymore. You have pain limitations, and most likely, physical limitations. You’ve been told that certain movements are “bad” for you, and the last thing you want to do is dance.

But what if we changed the mindset of those “limitations,” those setbacks. What if, instead of worrying about taking one step back after making progress forward, we made a paradigm shift and thought of it as a positive thing?

What if one step forwards and one step backwards didn’t mean you were regressing? What if it meant you were dancing?

Screen Shot 2014-08-12 at 3.22.31 PM

Let’s Cha-Cha, people! If you want to keep your momentum moving forward, download our Four Free E-cises today to start your journey.

QUESTION: Are you “moving backwards,” or are you doing the Cha-Cha?


Motivate Me! Motivate Me!

motivate me

I blogged the other day about an interview I heard with Simon Sinek, and I compared his Betting vs. Investing discussion to what happens with a lot of our clients as they travel through chronic pain. As I was listening to it again (it was that good), something else jumped out at me about courage. I know first-hand that dealing with chronic pain can be frightening. If you are anything like I was, you’re scared that you’re always going to hurt, you fear you’ve done irreparable damage to your body, and the diagnosis you’re given (and then go home and quickly google) leaves you certain that you have about two weeks to live! (Even though everyone involved knows that what you’re dealing with is a changeable condition, not a disease.)

So, as I was listening to the interview a second time, Simon Sinek and Ken Coleman, the gentleman interviewing him, had this dialogue:

“What I learned is that one of us can do anything without the help of others. Our courage comes from the courage of others.” — SS

“Oh, wow…that’s good: When we don’t have courage, it’s okay to borrow it from others.” — KC

“You know, when you do the Marine Corp Marathon, there are Marines that run the marathon in full gear. And, when the Marines are struggling and they don’t think they can do it, they scream out, ‘Motivate me! Motivate me!’ They don’t scream out, ‘I don’t think I can do it,’ they scream out, ‘Motivate me!’ In other words, they make it the team’s responsibility to keep everyone on the team going, and I love that.”

So, let me break that down for you. You don’t have to have courage. You don’t have to be strong. This journey you’re on isn’t designed to be a solo mission. And let me be the first to say that if you don’t have courage, if you’re fearful, I get it. Trust me, boy do I get it.

I’ve been there.

I’ve shed the same tears.

I’ve had the same thoughts.

I’ve heard the same doubting voices in my head.

I want to tell you that you have a partner in this. You don’t have to do this alone. Yes, you have to do the work, but you’re part of a team. Now, having been through this process as a client, I have courage for you. Nothing you tell me scares me. No diagnosis you bring to the table is “too big.” I don’t believe for one second that you’ve waited too long or that you’re too far gone.

There will be times as you go through this process that you feel like you can’t go on. You’ll think there’s not enough time. You’ll get discouraged. You’ll hit a plateau. Your mind will tell you to quit. That’s when you need to yell, “Motivate me! Motivate me!,” and we’ll do exactly that.

If you’re scared, here’s a little motivation for you: take two minutes and download our Four Free E-cises and start the process. Your body will thank you for it.

QUESTION: When have you felt like giving up?

Betting vs. Investing

Screen Shot 2014-07-23 at 3.22.59 PM

I was listening to an interview with author Simon Sinek the other day when he said something that struck me. He was talking about the business world and specifically, discussing company stocks that have performed steadily over their existence. He discussed how, when deciding where to invest our money we often times hope and “bet” that a company will succeed, rather than “investing” in companies that have a proven track record of success.

Or course, I immediately made the comparison to our clients and the body. Too often (almost daily), I talk to clients who have “tried everything.” They’ve done multiple modalities, some have had multiple surgeries, all are at their wit’s end. All this time, they’ve been “betting” that something, anything will work for them. Most of the time they have bet on an outside entity–someone else to do the work, a brace to stabilize, a pill or perhaps even a new joint to numb the pain.

However, instead of betting on something external of themselves, they should have been “investing” in what they’ve already known will fix the problem–their own body, and their innate wisdom about what needs to happen to eliminate their pain. There’s a proven track-record that the body heals itself.

Think about it this way, if you cut your arm, it doesn’t stay cut. If you break your leg, it doesn’t stay broken. Deep down, you know what needs to happen. You know your neck pain and your knee pain are connected. You know your body is twisted and misaligned. You know what the answer is. Perhaps you don’t know where to turn for the answer, but all the while, you’ve known what it takes to get pain free.

To relate it back to Simon Sinek’s comments, just like those businesses that have performed steadily, your body has performed steadily over its existence. It’s designed to run, jump, climb, skip and hop–all pain free (and you can remember a time when you were able to do all those things pain free!). It’s designed to twist, bend, squat, and lift–again, all pain free. I’d imagine you can remember doing those things free of pain and limitations as well. When the body can’t accomplish those things pain free, it tells you. You get a very clear signal that’s alerting you to the fact that you’re out of balance and that something’s off.

Let me be clear: Pain doesn’t mean you’re broken. Quite the opposite, in fact. Again, your body is performing steadily, and exactly like it should. Your hip is designed to degenerate, your disc is designed to herniate, and your meniscus is designed to tear. If these things weren’t designed to happen, they wouldn’t. It’s as simple as that. How quickly we stop trusting our perfectly designed body! We can’t lose sight of the fact that it’s a steadily performing machine. You don’t need to rely on an outside source to “fix” it. Instead, trust your instincts, listen to it, and “invest” in what you already know to be true.

If you’re looking to “invest” in your steadily performing machine, take a minute and download our Four Free E-cises to start your journey to a pain free life.

QUESTION: What do you believe is causing your pain? (That’s a very different thing than what you’ve been told!)

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